![]() All its products are handmade, and the company sells them pan-India through its dedicated website, BeatO and marketplaces like Amazon, BigBasket and Paytm Mall.Īusum plans to add more beverages to the product mix, increase its SKUs from the existing 20 and grow its revenue 3x by the end of the current financial year. The brand now works with ethnobotany, ayurveda and medical experts and offers 20+ tea blends, two dairy-free lattes and two stress-relieving snack bars. New blends were created after extensive research on eastern medicines and their effect on lifestyle diseases, and Ausum was launched in 2019. Rao experimented with herbal beverages in her Bengaluru home and sourced tea samples from Darjeeling and fruit and spice mixes from Prayagraj for this purpose. So, when Mayura Rao hit a bad patch healthwise, she wanted to ensure that accessing foods and drinks full of natural goodness should be as effortless as sipping one’s favourite cuppa. India is the second-largest tea producer globally, and consuming the beverage has become a widespread custom at home and abroad. We have listed the startups in alphabetical order. Thanks to the internet, super-fast deliveries and product customisation, these startups are attracting a vast user base or solving fundamental pain points that continue to hurt many people in the country.Ĭheck out the 22nd edition of Inc42 Plus’ 30 Startups To Watch list.Įditor’s Note: The list below is not meant to be a ranking of any kind. In fact, most of them would not have been accepted by consumers or investors three years ago. Interestingly, all 30 startups listed here are less than three years old. Better still, we found two exciting companies doing commendable work in pet care, grooming, training and the pet food ecosystem. As snacking and daily food habits turn healthy, we have eight startups disrupting how India eats. With fashion & accessories and consumer electronics clubbed together, there are 14 lifestyle startups in this list. With the focus on D2C startups and D2C enablers, we deep-dived into the sectors instead of unique business models and handpicked some excellent brands. In reality, it is disrupting traditional retail and ecommerce 1.0 even though a fast-evolving digital commerce ecosystem is expected to reach $100 Bn by 2025. There is no doubt that with new-age brands, innovative products and appealing private labels, the D2C ecosystem is offering more flexibility and scalability. As we sat down to shortlist the startups, we were also keen to highlight how the internet made an impact on consumer preferences and business models. The stage is now set for the next lift-off in the D2C space, and Inc42 has always championed the cause!įor our November edition, published close to The D2C Summit 2.0 on December 3 and 4, 2021, we wanted to bring interesting D2C brands and startups empowering the D2C wave to the mix. ![]() Today, India is a thriving hub of small and medium digital businesses, home to more than 50,000 digital-first brands and over 15 Mn active online sellers. Of all the shape-shifting we had seen, the rapid adoption of the digital-first approach and the quick disposal of middlemen from the ecosystem brought lasting value. ![]() ![]() This resilience, in itself, is heartening, but there is more. To begin with, both startups and MSMEs figured out how to get the best out of a compelling shift that nobody could have foreseen. ![]()
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